Honda Accord Blasts Off With Stunning Commercial
What does it take to launch a new car? A well known TV personality like David Beckham or Brad Pit (since Beckham is still tied up with the last car he endorsed) riding the car on a location that looks stunning on screen, billboard, and paper, and a multimillion budget that tops the annual revenue of some of the countries in Africa. The answer is no brainer, right?
Now, what does it take to launch a great car that has the potential to change the way people look at, well, cars? That is an extremely difficult thing to do, isn’t it?
The people behind Honda’s latest ad for their latest market offering, the Honda Accord, took a year to complete the task and faced a lot of challenges just for a very short commercial dubbed as “Jump”. The commercial shows how the company strives to make quality products for its consumers amidst the difficulties they are faced with.
Honda reminds us that, indeed, Difficult is worth doing
Tags: accord, billboard, brad pit, car, cars, countries in africa, david beckham, honda, honda accord, last car, tv personality
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I love this commercial. And I love the “difficult is worth doing” concept. JFK was the one who immortalized it when he said, “We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”
Yeh! I really agree with you on that.